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Strategy
SNG focuses on creating and promoting positive online content by leveraging efficiently the potential of online media and offline alternative digital media.
The consumption of entertainment will increase. This is a trend during long recessions. In this area SNG has already identified two emerging as a fast growth subsegments:
- Inspirational audiovisual and online paid content. The Faith based content market is the fastest growing online audiovisual segment and the lowest pirated music market. SNG will help the many fragmented media companies to achieve online sales by refreshing websites, introducing vendor functionalities, bringing content on the iTunes store, the world largest and best audiovisual and music store, handle the online referencing and promotion to the target communities.
- Positive Online Gaming: 40M US citizens play Casual Games, 6M play non Casual Games that is 13% respectively 2% of the population. (Nielsen Media: August 2009 Study on casual gaming). SNG has decided therefore to launch a new model of gaming, which will educate and entertain. The first project revolves around house ownership and is to be launched in 2013 under the dedicated website: www.iwinmyhouse.org
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